GET THEM TALKING ABOUT YOUR BRAND
Businesses rely on social media to distribute info and

CREATE A DIALOG

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GET THEM TALKING ABOUT YOUR BRAND
TAKE ADVANTAGE
From Student to

Second in Command

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TAKE ADVANTAGE
CASHING IN
For some students, the hardest part of college is

THE APPLICATION

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CASHING IN
CLICKING AT THE IHUB
Relying on digital platforms

FOR SUCCESS

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CLICKING AT THE IHUB

Expert: Focus on the Wildly Important

Create a winnable game, keep score and achieve your goals Amid the whirlwind of activity that is everyday business, many owners and managers set goals, but precious few effectively manage the execution of strategies and tactics to achieve their objectives. So the Coachella Valley Small Business Development Center enlisted Jeff Wadsworth, a consultant in the […]

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GET THEM TALKING ABOUT YOUR BRAND

Business owners looking for a social media strategy would be smart to take experts’ advice: Post consistently with short messages and images. This was the consensus of the panelists at the Fireside Chat on social media at UC Riverside’s Palm Desert campus. “Your overall marketing plan should drive people to your products,” says Nicole Middleton […]

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From Student to Second in Command

“Take advantage.” Students throughout the Coachella Valley hear the phrase frequently in the classroom, often ignored as another thing teachers say. But when that directive comes from someone like Veronica Ruiz, a young woman who was recently in those very same classrooms, a rote sentiment becomes sage advice. Ruiz, a 2007 graduate of Coachella Valley […]

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Cashing In

For some students, the hardest part of college is the application process. Add the “dreaded FAFSA” — as National Public Radio recently called the important Free Application for Federal Student Aid — and it’s easy to see why many of our best and brightest fall behind. The Coachella Valley Economic Partnership works with schools throughout […]

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Clicking at the iHub

Carving out distinctive niches in a saturated high-tech landscape, three companies “incubating” at the Coachella Valley iHub have each found ways to pair their bright ideas with proprietary technology to bring something new and meaningful to the market. Astrella, Pocial and PSTalent.com have at least one thing in common: They each rely on digital platforms […]

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